Positive company culture is essential for a prosperous business. Both the executives and employees are aware of this and use it to make informed career choices. Companies with strong cultures are associated with increased productivity, better employee engagement, and higher profitability. We’ve compiled this list of indispensable company culture statistics to show you the pitfalls of poor workplace culture and the advantages of a healthy one. Keep on reading, if you wish to gain an upper hand and make your company a cultural haven.
Top Company Culture Statistics: Editor’s Choice
- Company culture is an important factor for 46% of job seekers.
- Married candidates value culture more than their single colleagues.
- 94% of entrepreneurs and 88% of job seekers say that a healthy culture at work is vital for success.
- 86% of job seekers avoid companies with a bad reputation.
- Millennials prioritize ‘people and culture fit’ above everything else.
- Team leaders have the highest impact on company culture.
- Having highly engaged employees can lead to a 202% increase in performance.
- 69% of employees would work harder if they received more recognition.
- Around 63% of US companies find it harder to retain than to hire workers.
- A culture that attracts high-caliber employees leads to a 33% revenue increase.
General Statistics on Company Culture
1. Only a third of US workers receive weekly recognition for their work.
Research shows that employees who don’t feel appreciated are twice as likely to quit their job in the next year. American work culture and values rest on appreciation and recognition of achievements. Employers therefore should give more praise to increase employee retention.
2. Company culture is an important factor for 46% of job seekers.
Almost half of the prospective employees evaluate potential employers by their company culture. 46% of job seekers said culture was one of the deciding factors in the application process, while 88% found it at least relatively important.
3. 15% of job seekers declined a job due to the company’s culture.
Corporate culture statistics show that being part of poor company culture is a deal-breaker for some employees. This means that companies could potentially miss out on hiring top talent.
4. Married candidates value culture more than their single colleagues.
Companies with great culture are more likely to attract married job seekers. 50% said they evaluate potential employers by their company culture. This compares to 41% of single job seekers.
5. Satisfied employees are 12% more productive than the average worker.
Unsurprisingly, happy people perform better in the workplace. Productivity and company culture statistics show that these employees work harder, have more creativity, and usually exceed expectations. Disheartened workers are 10% less productive. It is no wonder that the importance of company culture is reflected not only in employee satisfaction but in profits as well.
Statistics on Company Culture as a Competitive Advantage
6. 94% of entrepreneurs and 88% of job seekers say that healthy work culture is vital for success.
Company culture and values influence the bottom line. Corporations that cultivate a positive and strong workplace culture could see a 400% growth in revenue.
7. Receiving a ‘Best Place to Work’ award leads to a 0.75% increase in a company’s stock price.
Companies that value employees are more likely to be named ‘best place to work’. This often results in a 0.75% jump in the company’s stock price about 10 days later. While this increase seems rather small, it is still statistically significant and boosts a company’s market value.
8. 86% of job seekers avoid companies with a bad reputation.
Statistics about company culture confirm that reputation matters. 86% of prospective workers wouldn’t seek employment in a company with a bad public image. To make matters worse, 65% would probably leave their company if it received negative publicity in the news or social media because of negative company culture. Make sure to create a positive work environment to avoid these company culture problems.
9. 82% of surveyed people feel that culture is a competitive advantage.
Culture has become an important topic for modern entrepreneurs. Company culture and employee engagement statistics show that culture and success work hand in hand. Executives have realized that positive company culture improves people’s productivity, behavior, and engagement. They use this knowledge to shape their company’s culture and ensure stellar productivity.
10. Millennials prioritize ‘people and culture fit’ above everything else.
Millennials in the workplace statistics show that this generation represents 35% of the global workforce and for them, corporate culture is more important than anything else. Around 75% are primarily interested in the work environment and professional growth.
Company Culture and Leadership
11. Only 28% of executives understand their company’s culture.
Work culture statistics indicate that fewer than one-third of business leaders truly grasp their corporation’s culture. While they understand its importance, they fail to fathom the culture itself.
12. Leadership is valued most Down Under.
94% of Australians rated leadership as either important or very important. China and Japan come in second, with 91% of respondents placing great leadership above all other factors. The UK and France meanwhile score 82% and 81%, respectively.
13. Team leaders have the highest impact on company culture.
Statistics on company culture show that managers determine the quality of your company’s culture. Team leaders’ talent, skill, and knowledge can improve company culture and productivity exponentially. There is a whopping 70% difference in culture quality between companies with lousy and great team leaders.
14. 59% of millennials aren’t interested in diverse leaders.
A mere 7% of companies feel they’re capable of producing excellent millennial leaders. To ensure that company culture and diversity don’t suffer, corporations should overcome the challenges of combining leaders of all descriptions and backgrounds.
15. Culture attracts high-caliber employees and leads to a 33% revenue increase.
This is where the importance of company culture statistics shines the brightest. It shows that highly skilled managers contribute to a 27% (out of 33%) increase in revenue per employee.
Company Culture and Employee Engagement
16. Having highly engaged employees can lead to a 202% increase in performance.
Productive companies know the true value of an engaged employee. A study found that corporations with motivated workers outperform those with low employee engagement by 202%.
17. Actively disengaged employees can lead to a high turnover.
Employee engagement statistics show that only 15% of employees are actively engaged in their workplace. The lack of recognition doesn’t just lead to unhappiness and boredom, more importantly, it inhibits employee productivity and dedication to company goals. Active disengagement and the lack of recognition are the two primary reasons for leaving a company.
18. Around 63% of US companies find it harder to retain workers than to hire them.
Transparency and company culture statistics indicate that 71% of entrepreneurs agree that employee engagement is vital to their company’s success. One of the main challenges that businesses face in the neverending ‘war for talent’ is the retention of highly skilled employees. This results in US companies having to spend $2.9 million per day in search of replacement workers.
19. Latin America is leading in employee engagement with a whopping 74%.
Company culture during the pandemic has taken a positive shift. Companies seem to be focusing more on effective communication and employee well-being in these trying times. These changes were obviously the most prominent in Latin America.
20. 69% of employees would work harder if they received more recognition.
Corporate culture statistics show that employees with a strong emotional commitment to the company perform better. Engaged workers are more dedicated and will do their best to realize the company’s goals.
Frequently Asked Questions
What is company culture?
Company culture points to the attitudes and behaviors of the company and its employees. It is seen in the way people interact with each other, in their decision-making, and in the values they hold. The most prominent aspects of corporate culture are employee engagement, work environment, and leadership style.
Why is culture important in business?
The benefits of culture in business are multiple. Apart from providing higher revenue, culture statistics show it can also improve teamwork and cooperation between employees. Finally, happiness in the workplace and better employee engagement positively impact performance and employee wellbeing.
How does company culture affect turnover?
Companies with weak organizational culture will inevitably struggle with employee retention and high turnover rates (learn how to calculate your company’s attrition rate here). On the other hand, corporations with strong organizational culture and employee engagement will undoubtedly retain most, if not all, of their workers.
How can company culture be improved?
Be transparent! Transparency in company culture affects the whole corporation and cultivates highly engaged employees. Company culture statistics point to recognition as another important aspect, which will motivate your team. Focus on team-building activities to strengthen coworker relationships and improve engagement in the workplace.
How can company culture affect employees?
Engaged employees report higher satisfaction levels. In an ideal world, company culture and performance should work in tandem. Bad work culture meanwhile can have an adverse effect on employees. Disengaged workers feel out of place in their company and are more likely to look for greener pastures.
Can you measure company culture?
Company culture is difficult to quantify, however, certain aspects can be measured. Namely leadership, communication, wellness, environment, and company vision. These characteristics can show whether a business is in a good condition or not.
How can company culture impact recruiting?
Corporate culture is closely related to a company’s public image. Company culture metrics indicate that corporations with a positive public image have an easier time recruiting talent. The opposite is true for companies with a negative public image. A large majority of prospective employees will avoid these companies altogether.
How does company culture affect performance?
There are multiple ways in which company culture influences performance. A healthy corporate culture plays a key role in innovation and can serve as a marketing advantage. Company culture statistics meanwhile show that a stress-inducing and toxic corporate environment usually leads to poor employee wellbeing and low retention rates.
Can company culture change?
It absolutely can, but it requires time and dedication. Before taking any steps towards this goal, you should assess your current company culture. If it is lousy, you’ll probably need to go back to the drawing board. To improve good work culture, you’ll need to follow all the latest breakthroughs.
Why change company culture?
You need to ensure that your company culture strategy doesn’t contradict your business development plans. If it does, moving company culture in a different direction—there are plenty of different types of company culture—might be a wise choice. Bad corporate culture might be another reason for a change since it could have many adverse repercussions.
Conclusion
Without a doubt, company culture can be a valuable asset for both executives and their employees. Company culture statistics confirm how introducing a positive culture can skyrocket performance and improve employee well-being. At the same time, you need to make sure that your company’s culture doesn’t take a turn for the worse, since it could wreak havoc in your organization.
Sources
Builtin, Cultureiq, Deloitte, Gallup, Deloitte, Glassdoor, BonefyreApp, Business2Community, LevelingUp, GothamCulture, HBR, HRTechnologist,RisePeople, Gallup, Bonusly, Forbes, Medium, Bramwell, HRZone, Smarp, PeopleManagingPeople, Kinecentric
FAQs
What is a good engagement score for a company? ›
A good average engagement score for an organization is 50% or higher. A recent survey by Gallup found that currently only 36% of employees in the U.S. are engaged in their work. The survey also found that there was in a increase of actively disengaged employees going from 14% in 2020 to 15% through June 2021.
How company culture increases employee engagement? ›In a strong culture, employees feel valued. They enjoy at least some control over their jobs, instead of feeling powerless. Whether it's by working from home, choosing their projects or trying out a new role, employees that feel valued and can make decisions achieve a higher level of performance.
What percentage of employees are engaged at work? ›According to Gallup's State of the Global Workplace, only 15 percent of employees are engaged in the workplace. This means that the majority of workforce around the world are either viewing their workplace negatively or only doing the bare minimum to make it through the day, with little to no emotional attachment.
How important is company culture to employees statistics? ›Company culture is an important factor for 46% of job seekers. Almost half of the prospective employees evaluate potential employers by their company culture. 46% of job seekers said culture was one of the deciding factors in the application process, while 88% found it at least relatively important.
What are five indicators of high engagement in a workplace? ›- Engaged Employees are Emotionally Committed to Their Organization. ...
- Engaged Employees Have an Excellent Attitude. ...
- Engaged Employees Go the Extra Mile. ...
- Engaged Employees are Collaborative. ...
- Engaged Employees are Responsible and Reliable.
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite's own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.
How does culture impact engagement? ›In simple terms, a positive work culture promotes productivity, engagement, and improved employee experience. A hostile work culture, in contrast, can affect productivity levels, increase turnover rate, and lead to employees feeling disconnected from their work and workplace.
How does company culture affect company success? ›Company culture contributes to business success by having a positive influence that results in employees being more motivated, mindful, and satisfied with their workplace which makes them more likely to be present.
How does organizational culture improve performance? ›There are three ways culture directly affects performance: productivity rises, business goals are supported, and business performance is improved. People develop positive relationships with their workplace if they feel they are a part of the culture.
What is Gallup model of employee engagement? ›Gallup measures employee engagement by asking random samples of the working population about specific workplace elements that link to many organizational outcomes, including profitability, productivity, customer service, retention, safety and overall wellbeing.
Is employee engagement declining? ›
The decline began in late 2021: The 32% of engaged employees in early 2022 is equivalent to the percentage in the second half of 2021.
How do you measure employee engagement? ›- Determine engagement outcomes. ...
- Identify what's important to your employees. ...
- Perform a drivers analysis. ...
- Develop a continuous listening strategy. ...
- Don't exclusively use pulse surveys. ...
- Don't survey a sample population. ...
- Don't focus only on the quantitative results.
According to FlexJobs, About 79% of Workers Believe That a Flexible Job Increases Work-Life Balance.
What are the 6 most important characteristics of culture? ›- Culture is learned. It is not biological; we do not inherit it. ...
- Culture is shared. ...
- Culture is based on symbols. ...
- Culture is integrated. ...
- Culture is dynamic.
An increased sense of shared values and culture is taking shape, with a heightened focus on building trust and cohesion within teams, especially where employees interact remotely. Three quarters of employees surveyed by Manpower want to feel motivated and passionate about the work they do.
How does KPI help in employee engagement? ›KPIs help in employee engagement by providing accurate and useful data to measure employee engagement levels, as well as helping to determine how well inclusion and diversity efforts are working and identifying causes of high rates of turnover and absenteeism.
What is a good engagement rate 2022? ›So while 0.67% is the overall median engagement rate, 1.39% or higher is considered a good engagement rate on Instagram for brands that want to aim higher.
Is 26% a good engagement rate? ›Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
What is a good engagement rate on LinkedIn 2022? ›A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar.
What is a good employee satisfaction score? ›Anything above zero is considered positive, so 10 would be a nice result! You should feel great if your score is between 10 and 30 and fantastic if your score is above 40.
What does an engagement score measure? ›
At its core, a customer engagement score is a single number that measures how engaged your customers and free trial prospects are. Each customer has their own score, based on their activity and usage of your products and services. The higher the score, the healthier and happier the customer.
How is an employee engagement score calculated? ›For individual questions the average score is calculated in the same way: The number of responses for each point on the scale from 'strongly agree' (6) to 'strongly disagree' (1) is multiplied by the value. These scores are then totalled and divided by the number of responses.
How do you measure employee engagement? ›- Determine engagement outcomes. ...
- Identify what's important to your employees. ...
- Perform a drivers analysis. ...
- Develop a continuous listening strategy. ...
- Don't exclusively use pulse surveys. ...
- Don't survey a sample population. ...
- Don't focus only on the quantitative results.
Next is understanding how much of your overall company budget to set aside for the program. The best practice guidance is to allocate 1% to 2% of your payroll expenses. So, if you allocate $900,000 per year for payroll, you should set aside at least $9,000 (1%) for engagement initiatives.
What is the engagement index? ›Defining the Employee Engagement Index
“It is based on survey questions that assess factors such as the effort and enthusiasm they put into their daily activities. It is designed to measure the extent to which employees contribute their discretionary effort to the firm.”
Research confirms that engagement lowers employees' intention to leave. The Corporate Leadership Council (2004) found that the most engaged employees are 87% less likely to leave their organisation.
How do you measure quality engagement? ›- 1. Comments, Shares, and Likes on Social Media Platforms. ...
- App Downloads and Usage. ...
- Bounce Rate. ...
- Event Participation. ...
- Time on Site. ...
- Return Users Frequency. ...
- Pages Per Session. ...
- Monthly Active Users.
For each customer cohort you want to calculate the user engagement for, simply divide the number of active users in a given time period by the number of total users.
How do you score an engagement survey? ›The simplest way to produce a trackable Employee Engagement Score is to apply a weighted average across the 4 or 5 questions that you ask in every survey. You then add in a weighting factor so that the total adds up to 10.
How does Gallup calculate engagement? ›There are 7 people in the department. We consider the total amount of points 4 * 2 + 3 * 3 + 2 * 2 = 21. Divide by the number of people who answered the question - 7. We get the average level of engagement: 21/7 = 3.
What is an employee engagement survey? ›
Employee Engagement Surveys are designed to measure and assess how motivated and engaged your employees are to perform their best at work each day. From these surveys, you can gain insight into employees' thoughts and attitudes towards their work and the overall environment.
How do you measure culture and engagement? ›- Surveys. ...
- Program & Event KPIs (Key Performance Indicators) ...
- Anecdotes. ...
- HR/Workforce KPIs (Key Performance Indicators) ...
- Business KPIs. ...
- Tracking Behaviors. ...
- Kudos - Analytics and Insights.
- Feedback. The first component of employee engagement is feedback. ...
- Recognition. Feedback is step one, but when it comes to good performance, recognition is the necessary second step to fostering employee engagement. ...
- Validation.
Surveys are the most commonly used tool for for measuring employee engagement in order to get feedback on employee feelings and attitudes. The most effective surveys can be filled out and submitted anonymously, which increases participation rates and allows for more honest responses from employees.